Hello! 😁

I’m Peter van Sabben. Tech Entrepreneur, Strategic Marketer, and Startup Founder Coach.

15+ years of experience in digital & growth marketing and building and managing marketing & sales teams.

I've helped 250+ companies with Go-To-Market Strategies, Demand generation, Marketing Strategies, Funnel Optimisation, Product Marketing and Implementing the Growth Process and Experimentation Mindset.

I co-founded Growth Tribe, where we supported the learning journeys in the latest digital skills of over 38,000 professionals from more than 1,000 organisations.

I’ve co-founded other pivotal platforms like Dutch Edtech, and TechMeUp.

Stay up to date:

I write about:

• GTM & Growth Marketing

• Product Marketing

• AI & Entrepreneurship

• Startup Founder Leadership Development

• Europe & Tech Ecosystems

Popular posts:

• The Ultimate Guide to Startup Founder Leadership Development.

• What is Operational Debt for a Startup and Scaleups?

• Mental Models for Startup Founders

• Europe is in Decline: A Concerning Future Ahead.

• The new AI Hipster, Hustler and Hacker.

• The 5 Opinionated Groups Driving the Debate on Europe’s Competitiveness.

Never miss an update and get every new post directly to your email inbox.

Don’t forget to follow me on X @sabben. And connect on Linkedin.

Fractional Executive: GTM, Marketing, Growth, AI and Product Marketing

I work on a retainer basis for a period of 3–6 months, with the intent of finding permanent solutions post-engagement through hiring using my Growth Tribe network.

Schedule an introduction call here.

And read my blog:

Why a Fractional GTM / Growth / Marketing Expert could work. If done right.

For Startup Founder Coaching schedule a 1 on 1 session here.

Impression Inventory

In the Media

NRC: “Tegengeluid van tech ondernemers: het Nederlandse vestigingsklimaat is wél goed”

• https://www.nrc.nl/nieuws/2024/10/17/tegengeluid-van-techondernemers-het-nederlandse-vestigingsklimaat-is-wel-goed-a4869719

EW Magazine: ”Verliezen we onze tech toekomst?”

• https://www.ewmagazine.nl/nederland/opinie/2023/11/nederland-begrijpt-innovatie-niet-1378622/

FD: “Investeer zet kaarten op Edtech voor onderwijs”

• https://fd.nl/tech-en-innovatie/1426442/investeerder-zet-kaarten-op-technologie-voor-onderwijs

Techleap: “Learning. Unlearning. Relearning. How Dutch Edtech can spark vital change in the Netherlands”

• https://techleap.nl/blog/learning-unlearning-relearning-how-dutch-edtech-can-spark-vital-change/

Dutch Startup Association: “Een tech ecosystem bouwen duurt 10 jaar”

Dutch Startup Association

#2 | Peter van Sabben (Growth Tribe): "Een tech ecosysteem bouwen duurt meer dan 10 jaar"

AI-samenvatting…

Listen now

2 years ago

NRC: “Data expert worden in 1 dag, kan dat?”

• https://www.nrc.nl/nieuws/2017/11/24/het-kan-data-expert-worden-in-een-dag-14211272-a1582519

The Folks Magazine: “Don’t fall in love with your first idea.”

• https://www.thefolksmagazine.com/interviews/peter-van-sabben

Tech.eu: “Can the Dutch capital catch up to Europe’s top startup hubs, London and Berlin?

• https://tech.eu/2015/04/17/deep-dive-amsterdam-startup-ecosystem/